REMEMBER: Marketing Matters!
One of the most important components to get your home from "For Sale" to "Sold" is great marketing exposure.
With today's technology, the internet is increasingly the resource used by most buyers when searching for a home. According to the NAR (National Association of Realtors®), 80% of buyers are now using the net to find their home. Here is the breakdown of the information sources used in a buyers home search according to a National Association of REALTORS® Profile of Home Buyers and Sellers:
- Real Estate Agent - 85%
- Internet - 80%
- Yard Sign - 63%
- Newspaper - 55%
- Open House - 47%
- Home Book/Magazine 34%
- Builder - 26%
- Television - 11%
- Relocation Company - 5%
As a successful agent, I know how important it is for you to have a great marketing plan. I have witnessed the impact of the internet, and know that almost every buyer out there has already seen your home on the net before they walk through the door.
Of course it is still important to use the traditional methods of newspaper advertising, yard signs, and open houses in order to capture everyone.
Here are some of the most important elements of my marketing plan to get your home SOLD!
- Free Staging consultation of your property so it makes a fantastic first impression
- Professional Photography
- Work with a Graphic Artist to create top quality brochures
- Place the home on the Georgia Multiple Listing Service & First Multiple Listing Service
- Preview the property with Chapman Hall REALTORS' agents to ensure best pricing and staging
- Hold Public and Broker Open Houses
- Create Direct Website for your home only (ex: http://www.myhomeonoakview.com)
- Send out "Just Listed" cards announcing open house to your neighborhood
- Enhanced listing on http://www.realtor.com/ (Reads as a brochure with up to 25 photos)
- Link to over 100 websites with full professional photos and descriptions
- Email ebrochures of property to over 1000 potential buyers and real estate community
- Virtual Tours
- Place on http://www.AtlantaMaven.com
- Place on http://www.ajchomefinder.com/
And, of course additional measures according to the uniqueness of your home.
Call me at the office for more information at 770.454.7840.
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